If you didn’t know by now, MySpace Music has launched as a joint venture with all the major music labels that opens their music catalogs to unlimited free streaming on MySpace profiles. People in the tech blogosphere are giving it rave reviews and declaring that paying for music is over! TechCrunch declares that, “MySpace Music Puts the industry on the right track”. I have a few things to say about this.

1. Until there is ubiquitous wireless broadband internet access on every music playing device, this doesn’t really do much for the user. You still have to pay to download tracks. I really like having my iTunes playlist and music stored locally. It lets me put it on iPods, send to my friends, listen to when my internet breaks. Manage tracks in my collection like I actually own them. Also, the interface is a little clunky and the audio quality isn’t perfect.

2. This is more a breakthrough in the labels ability to monetize their music catalogs but it is unclear how much the actual artists will see of this revenue. So we can all cheer that the labels have found a way to pump money again. But you won’t see me cheering until their is a better infastructure for putting money into the hands of the artists themselves. Yes, it is clear that selling advertising is easier then selling records, but does this make a big difference to musicians? Here is my vision for the music industry:

What is needed is an infastructure similar to Google Adwords and Goggle Adsense, where Google connects advertisers to content producers. All those ‘Sponsored Links’ boxes you see across the internet are served up by Google. Advertisers pay Google a certain amount for each click they generate, and in turn Google pays content producers (bloggers, websites) part of that money to get more clicks.

Imagine this model with music. Artists submit all their tracks to a service. Then that service pairs advertisers with bands that they think target their demographic. Advertisers bid on given bands, so clearly the more popular bands will get more bids, as well as have more plays to pair advertising with. Then anyone blogging about a band and their music can embed a music player on their site that plays the tracks and serves up the advertising and for each play the blogger takes a percentage. Ok, here is the kicker, each track can be downloaded for free as well. But each free download comes with a mini audio ad at the end of each track, that while could be easily removed, would probably get a number of listens. Band’s then offer souped up albums, that come with hardback books, or posters, or anything that document the process of making the album or artwork associated it. This is already happening but I would like to see more of it.

The reason why the Google Ad network works so well is that it doesn’t really cost much to launch a website and write content for it. There aren’t many powerful ‘blog labels’ that own writers’ content. Back in the day music recording technology was not in home and to make music sound good you needed a lot of expensive equipment. Now music recording technology is available to anyone, check out my music, thebdmethod music @ myspace.com, I did that all with Garageband. Its no longer about access to technology, its about how good you are at writing songs and using the technology. The only mileage that the labels have right now is that they own the rights to nearly all popular songs. But more and more bands are going independent, NIN, Radiohead, they know what’s up.

With this new model, you just have to put out an EP have a lot of people like it and before you know it your sitting on some cash to pay your own producer and recording engineer to make your music sound better and you are off to the races, with no need for a label. Promoters, yes, but bands will have no need for the full suite label.

So for this to work, music discovery needs to become more powerful. Services like Pandora and Last.fm are on the right track. But there needs to be a better infrastructure for people to find new independent music, stuff that isn’t promoted as much. I see something like digg.com for music coming in handy here. Or some type of iTunes feature that compares the taste of everyone using iTunes to generate recommendations, and if all music is free to download then that will grease the wheels even more. Perhaps the new Genius feature on iTunes will enable this type of filtering.

What would also come in handy would be a module that automatically adds ads between every few songs and let people curate their own radio stations through iTunes. People can start to find the DJs they like and be exposed to lot of music quickly, and the moment you hear a band on that station you like you can download their entire album. Who even likes mainstream radio anymore?

At least MySpace Music lets you do something like that in a small way. You can make your own custom playlists and share them with people. Perhaps this will be the new form of the mix tape. Check out a playlist I put together here, and look at some McDonald’s ads.

My MySpace Music Playlist

Hmmmmm, this gives me an idea for a website like Digg.com where people can post links to people’s playlists and vote on them…. Maybe if I get better at Ruby on Rails I could build it.

Google just released a little Google Labs app called ‘In Quotes’, it allows you to catalog quotes by people and face them off through keyword filters. They already posted one with quotes from both Barack Obama and John McCain. Check it out here: Google’s In Quotes
And read more about it here: TechCrunch:”Watch The Political Spin Machine With Google “In Quotes” “

This little app sparks a few thoughts. The first is that it reminded me a lot of my favorite videos from The Daily Show where they dig into the archives to find politicians saying complete contrary things. This clip doesn’t even represent the best of it.

Politicians have gotten away with being inconsistent with their words because it takes the research and time of a journalist to call them out. And when a journalist does ask the ‘tough questions’ to a political figure their answers are filtered by our own opinion of the bias of the reporter. By Google becoming a force in cataloging all these quotes the individual can do even more investigation for themselves, taking the journalist out as the middle man.

Now imagine Google adding YouTube videos to this quote machine application. With that you could conceivable curate your own ‘Daily Show Style Videos’, a feat that even a week ago seemed like a job that would take tedious hours scanning through speeches and archives.

I am no political scientist, but it seems that above policy and ideology it is important for politicians to be consistent. People want someone who remains true to their word and doesn’t stray what they believe in so at least you can predict what that person will do. John Kerry lost the election because he was viewed a flip-flopper, Rudy Guiliani and Mit Romney probably didn’t make it through the Republican primary’s because their stance was so radical from their pasts.

If this quote thing really caught on as a popular place for news and information for politics (which it definitely won’t), then being raised in a culture where it is so easy to show and display people’s inconsistencies that it would demand up and coming politicians from day one to be weary of what they say over time. Imagine if as a country we could make that a priority - ensure that politicians, no matter what their beliefs, actually do what they say. Don’t we need people who will honor their word? Without that then their beliefs and promises really don’t mean anything.

If only Google knew how to dress up their technology and market it to people perhaps some of these social powers would be unlocked. Its a shame there isn’t better user friendly and engaging design on the web — but that’s a post for another day.

By now everyone should have heard about Google Chrome, the new web browser made by Google, as it has garnered loads of international press. For the tech crowd it may be easy to see what Google is up to, but for those not embedded in the internet the quick version of it is that Google is trying to turn the web into an OS ( OS stands for Operating System, Windows and OSX are operating systems). An operating system is basically something that can run applications. More and more applications are being created on the web. Look at Gmail, it is basically a e-mail application like Microsoft’s Outlook, or Apple’s Mail. Even Facebook is a web application. This makes Chrome much more then just another web browser to add to your dock, at least in the long term.

It is first important to understand why Google would have so much interest in pushing the internet to become the next operating system. The simple answer is that the more people use the internet the more money Google makes. Google’s core business is internet advertising, there are few websites you go to where you don’t find a box with ads by Google. They serve up targeted ads based on content of a website. The more websites, the more ads Google can serve, the more they can rake in. Also, the larger the internet becomes the more valuable Google’s ability to organize is.

Web browsers are gatekeepers to the web, they access and display all the information contained in the internet. Browsers started off as a way to display basic scientific information, since then developers have pushed the possibilities of code, extending the power of HTML, adding CSS, using JavaScript for dynamic functionality. But with all developing we the internet has hit a roadblock into advancing to the next level. For one, can you ever imagine an application like Photoshop running on an internet browser? There have been many attempts, but they all fall short. Actions don’t get processed fast enough, you can’t really impliment keystrokes well, something is lacking without the solid bedrock of an normal OS.

To give a web browser that same solidity is very difficult, and it is a challenge that none of the current browers are up for. The top three browsers right now are Firefox by Mozilla, Internet Explorer by Microsoft, and Safari by Apple. IE and Safari have no interest in turning the web into an operating system because their makers core business is their computer based operating system. Firefox, while surely interested in turning the web into an OS, simply does not have the resources to do such a thing — they are almost purely supported by Google as it is. Faced with this Google had to make a play. At the end of the day it may not care if Chrome is the most popular browser, it just cares that browsers develop to the point that the internet becomes a substantial OS.

This point couldn’t be more clear after witnessing how Google chose to annonce its new browser with a 39 page cartoon. Check out the cartoon here:

Google Chrome Launch Cartoon

Some of the topics may be over the head of people without some familiarity with coding, but regardless it is very interesting to check out. Of course this cartoon was intended for developers. The cartoon constantly reminds that the entire browser is open source, meaning that ANYONE including Apple and Microsoft can steal any of the features for their own browser. It also mentions a number of times that they are interested in advancing the conversation of the web. Perhaps more important then the browser its self was this cartoon, which was surely read by 10,000’s of web developers. For any developer to see the potential of what a browser can be, it will intensify the demand for a such a browser. Without this cartoon fleshing out in detail the infrastructure changes etc. the launch of this browser would have just looked like a faster more stable browser with a cool new idea for a homepage. But they needed to make it plain an clear to the developer community what the actual intentions are. So if you choose to download the new browser know that you are not just using a faster browser but you are pushing the boundaries of the internet.

Download it here:

http://www.google.com/chrome

Check out TechCruch’s first post revealing the new browser. For those of you not familiar with TechCrunch it is the second most popular blog in the world and covers internet technologies. If this post interests you would would good to make it a daily destination.

http://www.techcrunch.com/2008/09/01/no-joke-google-introduces-its-own-browser-with-a-cartoon/